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I was recently viewing Parimatch homepage and was shocked to view Dale Steyn in the opening page. Is Dale Steyn is the official brand ambassador of the Parimatch sports betting website? What benefit will Parimatch gain after sealing a deal with Dale Steyn?
good review
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Yes, you are right. Parimatch recently announced that they have cracked a sponsorship deal with veteran bowler Dale Steyn and the collaboration will remain intact for the whole IPL season and may be extended for one year after analyzing Parimatch’s brand value. The deal will benefit Parimatch on two front, in India it will gain more trust as Indians loves aggressive bowler ‘Steyn Gun’. Also the deal will help Parimatch to gain some market in Africa, as Dale Steyn is prominent South African bowler.
