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Every other day I read news article and claims about BCCI’s influence over International Cricket Council and also the fact that BCCI is the richest cricket board all-over the world. Can anyone enlighten me about the reason for which BCCI carries the tag of richest world cricket board?

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good review

  • Adil Hasan 2021-10-20 23:22:08 rate(0)

    The major way of earning money for BCCI is through auctioning the rights to telecast India’s matches. Apart from that there are some other sponsorship deals as well like Byju’s name on the Indian jersey, Paytm is the title sponsor of series played in India, etc.

    IPL was introduced in 2008 and it is another major way for BCCI to earn money. Star pays 8 million dollars to per match to telecast IPL matches on Star Sports while Vivo had bagged the title sponsorship rights for the period of 2017-2022 for approximately US$ 341 million. There are other sponsors as well like currently Unacademy, Cred, etc. Though these are the ways to earn money for all the cricket boards, but it also depends on the popularity of sports and number of people watching it. A detailed answer of why companies are willing to spend so much on cricket can be better explained by someone with experience in Sports Marketing, but in short we can say that India is a big market with love of cricket.

    More than 100 million people watch an IPL match on average. This is more than combined population of UK and Australia. India has the biggest viewership in cricket. If these companies are able to attract even 1% of that viewer base, they will make a lot of profit.


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