Paytm QR code is displayed while the decision is pending as Paytm is the umpiring partner since the 2018 Vivo IPL. Paytm is the official umpire partner for five years from 2018 to 2022. Paytm has also been the official partner for many bilateral series of the Indian cricket team that are being held in India. IPL plays a key role in marketing to promote their brands to increase their brand value. We saw products that got brand value through marketing in IPL.